METAPHOR IN FOOTBALL TV REPORTING

Abstract

Football matches broadcasts are one of the most popular programs on modern television. A wide range of communicative tasks during a television report requires from the commentator to possess an arsenal of linguistic tools, including associative and imaginative ones. Metaphor is a powerful mechanism for expressing intentions of the commentator. Despite the fact that metaphor as a method of text creation has been in the focus of scholars for a long time, the functioning of metaphor in football TV reporting has not been explored yet. In view of this, the declared problems are relevant. The purpose of the article is to analyze the peculiarities of the functioning of metaphorical constructions in football TV reporting. Ukrainian-language reports on the TV channels «Football 1», «Football 2» and on the channel of TV-radio Company «Ukraine» during the broadcast of football matches during 2017–2018 were the source of the study. Metaphorical constructions have been found to be the dominant marker of live football television reporting. The metaphorical image created by a commentator always has an intentional basis: to convey a burst of emotion during a football game. The pragmatics of metaphorical constructions is determined by the evaluation of the commentator on the actions of the players or team on the football field. Accordingly, metaphors of evaluative nature with poles «+» and «-» are predominant. In conclusion, the functional potential of the metaphor is determined by the pragmatic direction of each communicative situation during a football match. Football TV reporting is a dynamic and multi-faceted linguistic phenomenon and therefore requires permanent scientific studies.