HUMOR AS A MARKER OF ALTERITY ON INTERNET COMMUNICATION (THEORETICAL ASPECT)

Abstract

The article considers the specifics of laughter, humor in folklore Internet communication, which is a marker of the Alterity. In this connection particular importance should be attached to that man doesn`t oppose himself (doesn`t use the opposition of Own-Alien) in one social group, subculture, community this person and is aware of and identifies the difference in the perception of the event, wants to show their difference, dissimilarity, originality and uniqueness, this contributes to the emergence of the Alterity. It must be stresses a set of jokes, humor is the criterion, the subtleties of which are clear only to members of a particular community of people. The emphasis has been placed on laughter and humor are one of the main indicators of belonging to Own, joining the group of objects and objects for jokes devoted to the subtleties and nuances of themes. Humor in the online communication of a particular community has the following characteristics: 1) locality (only Own will be able to adequately perceive, decipher and react), 2) relevance (limited by age, gender, subcultural affiliation, etc.), 3) speech coding, 4) intertextuality (use of texts that are understandable only to their Own). Gaining a different experience, which differs from what you have already received, allows you to expand and enrich your knowledge, to see from a different angle, respectively - to become / be / temporarily _be Alterity. this is reflected in Internet communication, in reaction to modern events, by moving away from the interpretation of good and bad, one’s own and others’, awareness of a different point of view. Laughter over jokes can be divided into two main groups: 1) a person laughs because “recognized” himself, 2) a person laughs because a meme or joke demonstrates a lifestyle, behavior, etc., which is not inherent in this person; thus there is an indication of the position “it is not Me, I’m not like that, I’m Alterity, I am different”, but it does not mean leaving the community.